Call Out: Audience Development Officer

Notnow Collective are hiring Audience Development Officer for DadMan: The Bathtime Warrior project.

We are looking for a passionate, driven individual, curious about finding the variety in the way we engage with the arts and “baby-friendly” set-up of performances, and excited about supporting a young and ambitious theatre company.

DadMan: The Bathtime Warrior is the second show by Notnow Collective, supported by Arts Council and Sir Barry Jackson Trust. The project includes nationwide tour throughout 2018 and 2019, and an audience development activity. We make work for adults to which we welcome babies. Our focus is to help the venues in engaging new audiences, in particular parents of young children. By the end of the project we want to have helped the development of a stronger and more recognised touring circuit for baby-friendly work, laying the foundations for organising a consortium of companies who create in this kind of immersive way.

This job is specified by the number of days. We strongly encourage people with caring responsibilities to apply as it will be up to you how you spread your working hours, and where you do them from. We will regularly meet and update on the progress of the phases of the project needing attention. Fundamentally all we want to know is that the job is done, and done well!

Job Title: Audience Development Officer

Description: Managing the audience development activity throughout the project DadMan: The Bathtime Warrior by Notnow Collective

Fee: £3000

Dates: April 2018 – March 2019

Number of days of work: 25

Location: Midlands

Reports to: Artistic Director


  • Excellent communications skills, ability to engage with both theatre professionals and members of the community
  • Excellent organisational skills, self initiative and time management
  • Computer literate with strong Word, Excel skills
  • Excellent administrative skills, with at least 3 years of experience in audience development
  • Experience of developing audiences for small-scale theatre work on the UK touring circuit
  • Ability to travel to Derby, Leicester, Birmingham and Wolverhampton to meet our partner venues and Parent Ambassadors Ability to meet regularly with the artistic director (either via Skype or face-to-face)
  • Holds a current DBS check (dates within the last year)


  • Good familiarity with the baby-friendly set-up for adult shows
  • Familiarity with the dynamic of life of parents-to-be/parents of small children
  • Familiarity with accessible and relaxed performances and Extra Live Theatre
  • Full driving license and access to own transport
  • Familiarity of the current conversations around Parents In Performing Arts and Mothers Who Make


  • Managing the audience development activity throughout the project DadMan: The Bathtime Warrior
  • Managing the Parent Ambassadors Programme at Attenborough Arts Centre, MAC, Wolverhampton Arena and Derby Theatre
  • Take charge of call out, interviews, recruitment and training of Parent Ambassadors
  • Regular meetings with Parent Ambassadors to check on their progress
  • Liaison between Parent Ambassadors and partner venues
  • Working with tour venues to gather audience data
  • Collaborate with the Marketing Officer to create and implement effective marketing strategies.
  • Contribute to Notnow Collective’s 5 year Audience Development Strategy
  • Contribute to interim and final reports and evaluation.
  • Regularly report to the Artistic Director

Fee is £3000 based on £120 daily fee for 25 days of work (plus travel), spread out in accordance with the needs of the project and by mutual agreement with the Artistic Director between April 2018 and March 2019.

This job description is intended as a guide to the nature of the work required of this position, it is neither wholly comprehensive nor restrictive and is subject to review.

Deadline to apply is 6th April 2018, 5 pm. Selected candidates will be contacted by 12th April. Interviews will take place in Birmingham in the week of 16th April 2018.

To apply: Please send up to date CV together with the cover letter which outlines your interest and suitability for this position, with the reference to job description and person specification (max 1 side of A4) to: with the “DADMAN AUDIENCE DEVELOPMENT OFFICER” in the subject line.

Please include names and contact details (e-mail and telephone) of two referees. They might be contacted prior to possible offer of the role.

Anticipated start day Monday 30th April 2018


DadMan: The Bathtime Warrior

This is a show about not baby-sitting your own kids.

DadMan is a warrior. He stands strong at the gates of an ideal Birth-Plan and sings the blues about Being The Only Man At A Parent And Baby Group. He courageously navigates the precipices of School Runs. DadMan enters the contest for the title of The Breadwinner armed with swords and Lego.

This show is partly quiz, partly story intertwined with live music and original songs, partly total fantasy where DadMan dives in and out of the bathtub, running into Trust, Breasts, Flexi –Hours, Soft Play Areas and Sex (not necessarily in that order, or at the same time!!). Finally, DadMan realises there is actually another, much bigger mountain to climb.

Dadman: The Bathtime Warrior is a devised show, created by two mums, performed by two dads, with contributions from 5 dad-artists, including Daniel Bye.

Notnow Collective supports parent-artists in the performance industry, which can be so notoriously inaccessible to those with caring responsibilities. We try to work alongside our collaborators’ caring duties, and open our rehearsal space to kids. We try to implement the chaos and order of parenting into the dramaturgy of our work, creating a “baby-proof dramaturgy”.

Notnow Collective specialise in the baby-friendly, baby-welcoming and baby-proof shows for adults. We want to enable our audiences to enjoy a great night out at daytime, without needing to spend on a baby-sitter! If, on the other hand, they desire a baby-free experience, we offer an adult-only evening show!

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